May 19, 2012

Eat & Learn: Buyfolio.com’s Matt Daimler on Customer Engagement & Collaboration in the Digital Age.

matt_wooster_web

  Announcing November’s Lucky Striker Social Media Club Dinner and Meeting. This month we’re fortunate to have Matt Daimler, from Buyfolio.com, whose topic will be learning how to trust & empower your customers to create stronger and more fruitful relationship with them.   “Buy-side brokers need to evolve their customer approach in an industry where [...]

Eat & Learn: Gotham Photo Company’s Vince Collura on Getting an Emotional Response from Buyers

Real estate might be one of the largest financial decisions a person makes, but it’s often not just about practical or rational choices. More often than not, buying a new home is a gut-decision where emotions rule. At this month’s Lucky Striker Social Media Club dinner and meeting, Vince Collura from Gotham Photo Company will [...]

And…..We’re back!

Just a quick formal announcement to let you all know that the migration from our old host to the new one is complete. We shouldn’t have anymore problems. Hope to see you all tonight at the event!   -Patrick

Why Won’t the Agent Showing my House Talk More?

As Yogi Berra says, you can see an awful lot by watching. And as a broker who oversees 20+ agents, 50+ listings and who still works in the field with select buyers, I do see both sides of an issue that sellers often bring up in the discussion of listing and selling their house. Many [...]

Is the Real Estate Profession Sexist?

I remember as a child in the 1970′s hearing my mother lament that she knew that she was making less than her male counterparts. It was a problem, and pay equality continues to be an issue to this day. Things are improving, but I don’t think we’re there yet. But is real estate an occupation [...]

[Eat & Learn] Creating a Memorable Brand with Eric Barron on Wednesday, July 13th

Eric Barron

“YOU are your most valuable asset. Not what apartment you just sold or the company you work for.  YOU!  Your personality, your memorable personal brand! Let’s face it, you’re competing with tons of agents with great track records and experience.  Thus, it’s critical that you clearly and concisely bring YOU to life.  Whether you like it or not, you’re [...]

Facebook: The Evolution of the Internet?

Stephen Fells

Earlier this month Stephen Haines (commercial director of Facebook’s U.K. operation) raised a ‘startling if self-promotional possibility’ when he asked the following question at the Technology for Marketing and Advertising conference; Will Facebook replace company Web sites? In the following fascinating video Scott Galloway (Professor at the NYU Stern School of Business where he teaches [...]

Memorial Day 2011 and Giving Back to a Veteran in Need

It seems that the older I get, the more meaningful each Memorial Day becomes. When I was 23, it was a day off, and the marker for wearing summer clothes. When I was 33, it made me a little nostalgic for my father, who passed away when I was 25. Now that I’m 43, Memorial [...]

Reported research results rarely tell a true story

Research

Way back in the dark ages, when I was in graduate school getting a master’s in communication, the subject of opinion research so interested me that I developed and conducted a survey for my master’s project. The result of that intense effort has been my enduring interest and unmitigated skepticism about polls and other studies [...]

[Video] Bill Lublin Succeeds by Showing LSSMCers How NOT to #fail

A wonderful presentation by Social Media Marketing Institute CEO, Bill Lublin, on the Top Five Ways to #Fail in Social Media. Here’s the full video of the speech. Add your favorite takeaways to the comments section below….