May 19, 2012

Eat & Learn: Phil Thomas Di Giulio Illustrates How Video is a Must-Have

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Phil Thomas Di Giulio from WellcomeMat will be joining us to speak about what’s happening in real estate video right now and how you can take advantage of the current demand for videos in your marketing efforts. Recently, Phil and WellcomeMat partnered with Sotheby’s to create a very sexy video channel and were also mentioned [...]

Eat & Learn: Joe Charat Talks About What Goes Into Making Consumers (and Agents) Happy

Joe Charat headshot

This month we are lucky to have Joe speak to us about how real estate professionals assess renter and agent demands and deliver solutions based on those demands. Modern real estate agents, buyers, and renters expect more from the online real estate experience and industry websites need to constantly innovate and evolve in order to [...]

Eat & Learn: Jill Vegas Talks About the Value of Making your Home Look Good

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Fast and easy with a checklist of suggestions — from making the entryway welcoming, to the ultimate cook’s kitchen (without spending a bundle) and asking the all-important questions, is it a bath or a spa? Even the excellent concept of speed cleaning. And the best part, anybody (even the design-challenged) can do SPEED DECORATING. And [...]

Eat & Learn: Buyfolio.com’s Matt Daimler on Customer Engagement & Collaboration in the Digital Age.

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  Announcing November’s Lucky Striker Social Media Club Dinner and Meeting. This month we’re fortunate to have Matt Daimler, from Buyfolio.com, whose topic will be learning how to trust & empower your customers to create stronger and more fruitful relationship with them.   “Buy-side brokers need to evolve their customer approach in an industry where [...]

Eat & Learn: Gotham Photo Company’s Vince Collura on Getting an Emotional Response from Buyers

Real estate might be one of the largest financial decisions a person makes, but it’s often not just about practical or rational choices. More often than not, buying a new home is a gut-decision where emotions rule. At this month’s Lucky Striker Social Media Club dinner and meeting, Vince Collura from Gotham Photo Company will [...]

[Eat & Learn] Creating a Memorable Brand with Eric Barron on Wednesday, July 13th

Eric Barron

“YOU are your most valuable asset. Not what apartment you just sold or the company you work for.  YOU!  Your personality, your memorable personal brand! Let’s face it, you’re competing with tons of agents with great track records and experience.  Thus, it’s critical that you clearly and concisely bring YOU to life.  Whether you like it or not, you’re [...]

[Video] Bill Lublin Succeeds by Showing LSSMCers How NOT to #fail

A wonderful presentation by Social Media Marketing Institute CEO, Bill Lublin, on the Top Five Ways to #Fail in Social Media. Here’s the full video of the speech. Add your favorite takeaways to the comments section below….

Still Wish To Map Real Estate Listings? See Fusion Tables!

google real estate mapping using fusion tables

Google may have dropped their ‘real estate listings database to mapping service’, but it doesn’t mean real estate professionals don’t have FREE options. For instance, check out Fusion Tables?

Online, It All Begins With Your Brand: Why Wouldn’t You Build It Right?!

Building Sites Must Support Broad Web Visisbility

Why build a site if it’s not supporting greater overall web- wide brand visibility and engagement??

Organic Advertising III: It’s Got To Be About Conversion!

Assigning Metrics: Conversion Rate Optimization

If blogging & social media don’t convert then why bother?